Megapublisher sees quarterly revenue drop 20 percent; Madden, FIFA 11 tipped as best sellers; FIFA franchise sales top 100 million; Bad Company 2 sells nearly 6 million.
Electronic Arts today reported a $201 million loss ($0.61 per share) for the three months ending September 30. While not as good news as posting a profit, the loss was smaller than the $391 million ($1.21 per share) it lost during the same period last year. Revenue fell 20 percent from $788 million to $631 million using standard accounting practices, thanks to a smaller release slate. The company launched seven major titles from July to September 2010, versus nine during the same period the year prior.
When Excluding one-time charges: Along the lines of Restructuring Costs, Acquisition expenses, and stock-related compensation, EA Actually managed to post a small profit of $ 32 million ($ 0.10 per share) on $ 884 million in revenue. That beat the average Thomson Reuters Estimate of a survey of Analysts, Which Expected $ 815 million in Revenue and a loss of $ 0.10 per share.
Of the quarter's hit titles, the publisher Said six of STI games Were Amongst the top 20 selling games in North America and Europe: FIFA 11, Madden NFL 11, NCAA Football 11, NHL 11, Battlefield: Bad Company 2, and FIFA 10. Overall, FIFA-brand game sales increased 20 percent, with the franchise's sales topping over 100 million units life-to-date. Battlefield: Bad Company 2 sales now total nearly 6 million units, said EA executives.
The publisher also revealed that the reboot of the Medal of Honor series, released October 12, sold 2 million copies in its first two weeks on the market. In terms of other new titles, executives told analysts during a conference call that EA MMA is \XC Read and Post Comments | Get the full article at GameSpot
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